These impressions help to reinforce your service in their minds, giving you an enhanced boost to overall site conversion rates.īy using site cookies, retargeters are able to anonymously follow a user as they surf the internet. When properly implemented, retargeting works as a marketing reminder to your potential customers by serving additional ad impressions as they surf the web. Maintain your offering as a top-of-mind solution to initially non-converting visitors to your website.
Unfortunately, once they are gone, they are usually gone forever. Oftentimes non-converting site visitors are still interested in your product or service, but they get distracted, jump to competitors’ websites or simple lose interest in the moment. Even with ample content and paid marketing to your site, the majority of your potential customers simple bounce. Website conversion is typically a paltry 2%, at best. Management for remarketing & retargeting campaigns
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